Getting ready for IMA Summit – Selling and marketing in the new economy

June 6th, 2011

The GCP staff is excited for all the insights, collaboration and networking to be had at the upcoming 12th annual IMA Executive Summit 2011, August 7-9. The theme: Learn, Connect, Benchmark and Deb Merkin, Ed Shulkin, Melina Balboni and Diane Freeland will be on-hand at the event.

GCP’s Deb Merkin will moderate the panel: Challenges of Moving Bulk eCerts/mCerts Through the Distribution Pipeline. In this discussion, card experts will discuss the challenges and benefits to be gained by embracing the new technologies that promise to expand the incentive card market.

Panelists: Jonathan Treiber, RevTrax; Brian Rigney, CashStar; Joan Travelstead, National Gift Card; Kristen Thiry, Discover; Holly Schmackers, Fifth Third Bank and the moderator will be Deb Merkin, Chief Operating Officer & Co-owner of GiftCard Partners

Of course from there we’ll post to LinkedIn & Twitter

Written by Stacey Sicurella

Stacey Sicurella is a 15-year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children. You can find her on Google+.

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