Loyalty programs are an important channel for GCP to sell our gift cards into, so we thought our loyalty companies (clients) as well as our retailer audience would find this article interesting and educational. It outlines an interesting argument for integrating a holistic approach to the business, which includes loyalty, resulting in a cohesive customer experience.
As a consumer, I have received offers that exclude me because I am already a loyalty member…a classic show of “the disconnect that customers feel (that) is the result of the siloed approach to loyalty programs…”
Read on @ Retail Customer Experience: Beyond a loyalty program: Using loyalty data to create a unified strategy
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.