Recruiting and the Lure of Health and Wellness Programs

March 1st, 2012

We’ve done much writing on the popularity of incentives and utilizing “healthy gift cards” within workplace health and wellness programs, but one of the benefits of doing so is often overlooked by hiring managers: Recruiting and how attractive these programs are when interviewing.

Healthcare costs are a top concern for all American workers. A recent Towers Watson study found that 73% of employees are concerned about paying more for out-of-pocket health costs and co-pays and 53% of survey participants said they “would be willing to trade a portion of their pay in return for more generous benefits.” This certainly highlights the importance of healthcare initiatives to the potential employee.

Being able to communicate that you seriously heed these concerns, and are addressing them by adding and expanding employee programs and incentives to offset costs, gives you a competitive advantage when recruiting and hiring. Health and wellness programs aren’t just a feather in your benefits cap, or a way to decrease healthcare premiums over time, but; they are also an increasingly important component to then competitiveness of your benefits package as a whole.

For more of our blogs about corporate health and wellness and gift card incentives, check out our health and wellness blogs. To learn how CVS/pharmacy gift cards are utilized in corporate programs, check out our CVS Bulk Gift Card site.

Source: Employee Benefits News: Workers willing to trade pay for benefits

Written by Stacey Sicurella

Stacey Sicurella is a 15-year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children. You can find her on Google+.

Tags: , , , , , , , , , , ,

Leave a Reply