Are you running a customer loyalty points program and looking for the right FIT for your customer rewards? Selecting the right gift cards to include in your program goes beyond strong brands and lots of locations. The gift card brands you offer should not only be a category leader, but they should innovate by facilitating a perfect fit for their customers, and in this day-and-age; they should provide social experiences that enhance the buying experience.
Last September, Charming Shoppes launched Fashion Genius™ for Lane Bryant® and its sister brands Catherines®, Fashion Bug® and Sonsi®. The Fashion Genius™ includes breakthrough “fit and style technology that takes the guesswork out of shopping online, enabling plus size women to turn personalized recommendations into fully styled, head-to-toe outfits.”
Now couple that technology leadership with offering a mobile shopping experience which integrates PayPal, adds customer crowd-sourcing and shopper collaboration on social media platforms, and; Charming Shoppes offers your loyalty program participants more than a cutting edge gift card reward, it’s a seamless customer experience.
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.