It should be of no surprise that mobile payment was a choice topic at this year’s Prepaid Expo, but as purveyors of the B2B portion of retail sales; how will we get to mobile payment?
Retailers and merchants are living (or about to live) the latest technology and game changing concepts about the consumer waving their mobile device to pay. But the B2B portion of the market still has major issues to overcome. The questions that the Prepaid Expo asks ring loud in order to capture consumers and also ring true for your B2B customers and subsequent end-consumers:
What will be frictionless in your environment?
What will bring the greatest value?
What will be the best authentication?
What’s the best way to reduce cost?
How do you make prepaid product more relevant and valuable to cardholder before, during, after the
Interesting quote from Bill Gates about the future: “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”–Bill Gates
Mobile buying is inevitable, but are you considering B2B gift card sales in your mobile prepaid strategy? If not, when will you shape your change?
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.