“The most popular gift on the planet…the gift card”, says the NECN Business video story on CashStar. Nice video story about the rise in eGift cards. More and more companies are gifting these cards as incentives in their company rewards programs, like sales incentives, health and wellness rewards, and for increasing workplace safety. The B2B gift card marketplace is indeed growing with the help of innovations from companies like CashStar.
Nice highlight of our favorite gift card merchant, CVS/pharmacy!
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.