As the economy continues to recover, consumers are still looking for a bargain. Whether it’s a a $5 Footlong at Subway or a $20 three course dinner for two at Chili’s, consumers like to treat themselves to low-cost meals that are calculated in round numbers. Five or ten dollars a person feels very affordale even when money is tight. These types of dining deals are viewed by consumers as feasible ways to spend a night out. These deals are also changing the casual dining industry completely.
Subway’s market share has skyrocketed since the introduction of the $5 Footlong. Subway is scheduled to overtake McDonald’s in number of worldwide outlets sometime next year, and they are also on the verge of becoming more financially successful. The $5 Footlong was one of the major factors that contributed to Subway’s incredible success. To make customers feel like they are getting special treatment, and a deal in these economic times seems to do the trick in getting more consumers back into restaurants. For more information on the innovative ideology behind the Subway $5 Footlong check out this article: http://www.businessweek.com/magazine/content/09_46/b4155058815908.htm.