Buy One Get One… For A Discount!

October 21st, 2009

The incentive industry has been under continual price pressure during this economic down turn.    There has been continual pressure from 3rd party incentive  companies who purchase Gift Cards in bulk to receive ever bigger discounts on the bulk purchase of retailers gift cards.  This is a key competitive advantage in buying using the Bonus+ Suite of products which are paired together synergistically on both price and fit.

Giftcard Partners new Bonus+ suite of products adds a new and innovative twist to traditional gift card buying in the B2B market..  The incentive industry continues to seek out fresh new ideas surrounding the purchase of gift cards.  The Bonus + ™ suite of products provides an answer by bundling 2 unique gift cards in one. For example, A SUBWAY® card with a subscription to Fitness Magazine, an Express Gift Card with VH1 Save the Music card. The customer who select a bundled card as an employee reward for doing a good job receives a double treat, two cards in one reward! (Just like the old Double Mint Gum add)

The incentive industry has been under continual price pressure during this economic down turn.    There has been continual pressure from 3rd party incentive  companies who purchase Gift Cards in bulk to receive ever bigger discounts on the bulk purchase of retailers gift cards.  This is a key competitive advantage in buying using the Bonus+ Suite of products which are paired together synergistically on both price and fit.

This program is a perfect solution to meet the needs of companies in the Incentive and Promotional Industry due to their constant price consciousness.  This program is strong and unique because gift card bundles are for highly desirable and recognizable brands only.  This provides price conscious, high perceived value products with strong brand recognition for companies looking for solid promotions and incentives.

Prevent absenteeism and get your employees vaccinated

October 2nd, 2009

The flu, its on everyone’s mind, and as the various recommended vaccines become available to the public here are some things you should know to keep yourself, and your employees healthy.  The seasonal flu vaccine is now available and will continue to be through the duration of the flu season.  The nasal spray is an equally effective alternative to the traditional “shot” vaccine.  Getting vaccinated is recommended by the Center for Disease Control so as to prevent flu outbreaks from effecting large populations and becoming disruptive to society.  Special populations that should ensure that they get vaccinated are listed below

  1. Children aged 6 months up to their 19th birthday
  2. Pregnant women
  3. People 50 years of age and older
  4. People of any age with certain chronic medical conditions
  5. People who live in nursing homes and other long-term care facilities
  6. People who live with or care for those at high risk for complications from flu, including:
    1. Health care workers
    2. Household contacts of persons at high risk for complications from the flu
    3. Household contacts and out of home caregivers of children less than 6 months of age (these children are too young to be vaccinated)

A flu outbreak at an office can decrease productivity and disrupt the flow of ideas and normal routine, especially if many employees are absent at once.  It is important to encourage all employees to get vaccinated, especially if they are in the at-risk populations listed above.  Many companies reward their employees for getting vaccinated, and preventing disruption to the company.  A small denomination gift card is a great way to say thank you, and stay healthy this winter.

Be Nice…It Pays Off

September 29th, 2009

Being nice.  Its not hard, and most people do it most of the time.  But there is more to being nice than the simple satisfaction.  Nice people and nice environments can help your business thrive.  Niceness can show clients, and employees you and your business care, and they will be treated well in your hands.  Linda Kaplan Thaler and Robin Koval, CEO and President of the Kaplan Thaler Group created the “Guiding Principles of Nice” from their book The Power of Nice, How to Conquer the Business World with Kindness.  The guiding principles are listed below.

  1. Positive impressions are like seeds. Simple gestures such as smiling, saying ‘thank you’ and laughing heartily grow and expand beyond just that moment.
  2. You never know. Treat everyone as the most important person in the world, because you never know who they know and what great things can happen.
  3. People change. You never know who might become important five or ten years from now, so be nice to everyone, including receptionists and assistants.
  4. Nice must be automatic. Nice needs to become a habit, not something you turn on and off when it benefits you.
  5. Negative impressions are like germs. At first you might not see the impact of making rude gestures and remarks, but they are silently infecting you and those around you.
  6. You will know. Although you might not see someone again whom you treat badly – you will know – and it might affect your future relationships.

An easy way to be nice, especially within the incentive realm is to give small motivative incentives in the form of a small denomination gift card.  Whether it pays for the recipient’s morning coffee, or takes the edge off their bill at the gas station, or a restaurant a small giftcard is a nice way to say thank you.  For an employee it shows your gratitude, and to a potential client it shows that you are going to be there for them and for their interests.  So next time you have an important meeting, whether it be with people you manage, or people who you hope to be doing business with; leave the aggressive salesperson behind and just, be nice.

Employee Retention In An Economic Downturn

September 17th, 2009

As the economic downturn continues to take a toll on companies’ ability to maintain employees, and lay-offs ensue, it is important to retain current employees and make them feel secure.  After a lay-off remaining employees often harbor a sense of fear and worry, making them less productive.  They have a hard time focusing and being productive because they spend their time worrying if they are going to be next in line for a lay-off.  It is important for both the employee and the company that the employees feel secure and motivated to work hard.

Motivating employees can take a variety of forms.  It is important to also engage them as an individual and make each person feel like an important part of the whole. The Hay Group suggests six steps to succeed at engaging and motivating employees:

  1. Ensure there is a clearly communicated link between performance and rewards within the organization.
  2. Ensure that there is proper differentiation in performance ratings between employees.
  3. Root out bad business practices, such as unnecessary work and duplication, that can adversely affect employee enablement.
  4. Put the right people in the right jobs by focusing on job sizing and the kind of person that best fits the role.
  5. Monitor and improve the work climate within the organization by ensuring that leaders have the right competencies and management styles to motivate employees.
  6. Focus on non-monetary rewards such as career growth opportunities, development, and recognition programs.

An innovative way to implement an employee reward program, which builds teamwork among colleagues, is with spot rewards, like a small denomination gift card. For example:  reward a team if they achieve realistic sales goals or a safety reward for meeting safety goals.

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