Archive for the ‘General’ Category

How Nonprofits Use Gift Cards for Volunteer Recognition

Friday, May 24th, 2013

Many nonprofits utilize gift cards as recognition and incentives for donors, staff, volunteers, and the strategic partners that keep them afloat. Some nonprofits are charities or service organizations; all with tight budgets. However, regardless of budget, incentives play an important role in motivating constituencies to maintain the critical behaviors that keep the nonprofit working and alive.

Corporations regularly utilize incentives as good business practice and the nonprofits that follow suite find great rewards. They remain top of mind for the people they need most. One 501c3 organization that responded to GCP’s Gift Card Usage Survey, advocates for physically and mentally challenged adults, and they offer gift cards to employees as workplace incentives and as holiday gifts. They stated, “Our employees are very passionate about the work that they do providing support for individuals with

disabilities, so it is nice to be able to provide a little incentive for them.” The Points of Light Institute states that National Volunteer Week is about “inspiring, recognizing and encouraging people to seek out imaginative ways to engage in their communities”. How will you continue to inspire and reward your volunteers, donors, and constituencies?

Is your nonprofit looking to incent, engage, and reward with volunteer incentives? Download our Incentives in the Workplace eBook to learn strategies and real organizations’ stories of how they use gift cards to incent, motivate, recognize and reward volunteers and donors.

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Increase Productivity with an Engaged Workforce

Thursday, May 23rd, 2013

The level of engagement within your workforce will affect your bottom line whether you know it or not. Engaged employees come to work energize and motivated to do the best, and most, they can for their organization each and every day. Engaged employees are willing to use their expendable energy, the extra energy they reserve for themselves, on their jobs when they are fully engaged at work. Employee engagement begins with the employer- ensuring your whole workforce is fully engaged in their positions takes investment from the organization to energize employees. Here are a few proven ways to ensure your workforce is engaged, and as productive as they can be:

Team bonding: Creating team camaraderie through relationship building is key to engagement. If employees form real relationships with their colleagues they truly care for each other, and can work more effortlessly together. Once team gel together they see their goals as common, and reaching common goals as a team ensures employees motivate and engage each other, as no one member wants to let the team down and hinder collective progress and productivity. At GiftCard Partners, team bonding is a big part of our management team’s strategy. Our executive team ensures that they bring the workforce together on a personal level in order to make our professional camaraderie stronger.

360 degree feedback: Allowing employees to constantly submit feedback to management is critical to employee engagement. Constant feedback opportunities make employees feel a part of the process of building an organizational community and culture. At GiftCard Partners 360 degree feedback is key to empowering employees to help build our organization. This type of feedback makes us seem more of a team, than a hierarchical structure. Boosting employee involvement in these types of critical organizational building functions allows employees to personally identify with the organization, making them more loyal to the cause of the organization and more likely to not only be more productive in the immediate- but make them a long term positive role model for the whole team.

Incentives and Rewards: Providing rewards and incentives for a job well done is a simple way to show employees their organization stands behind them, and that they are valued. Flexible incentives like an extra day off are a great way, with no up front cost, to give employees more flexibility when they have worked hard on a long term project. Flexible, fixed cost rewards, such as gift cards to a variety of retailers like AutoZoneCVS/Pharmacy, and Whole Foods Market, help employees control their personal budget with a reward that is personally valuable to them. The value in this small-denomination reward helps engage employees in their positions by showing that their organization takes note of their dilligent work, and sees when they go above and beyond their job responsibilities.

For more information about how to engage your workforce to ensure maximum productivity check out this article from Business2Community.

The author:

Rachel Merkin is a digital marketing professional . She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

Proud of New England, Proud of our Client – CVS Caremark

Wednesday, May 22nd, 2013

I’m a native Rhode Islander and proud that CVS hails from Little Rhodie. I’m also a Boston Lover, living in Boston proper and the suburbs for almost 20 years. I love seeing generosity for special support projects, but this one touches our hearts at GiftCard Partners with our headquarters located approximately ½ through the Boston Marathon Route. CVS/pharmacy is our client and we seek to represent the best of the best retailers in the U.S. to promote and sell their gift cards into the B2B market.

We are very proud of how our client has stepped up in support of the victims and families affected by the Boston bombings. CVS Caremark and CVS/pharmacy has donated over $750,000 to The One Fund Boston.

Proud to be local to this wonderful place and all the companies and people willing to help! Check out: CVS Caremark Donates Over $750,000 to The One Fund Boston Month-long in-store fundraising campaign in Boston-area CVS/pharmacy locations raises more than $650,000 to support victims of Boston Marathon attack CVS Caremark’s private foundation previously donated $100,000 to The One Fund Boston

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Carrots and Sticks Highly Effective in Managing Employee Wellness

Tuesday, May 21st, 2013

According to a new study from the Midwest Business Group, more than 80% of the nation’s largest employers use a carrot and stick approach when it comes to their corporate wellness program. Using this approach allows employers to reward for desired behavior, while creating penalties for employees who participate in unhealthy behavior, such as smoking. As the full implications of the Affordable Care Act take effect and employee benefits costs continue to rise, employers place more value on employee healthcare benefits savings, by both maximizing the health of employees and lowering the cost of their healthcare benefits. Here are some quick facts about employers who use a carrot and stick incentive strategy to manage employee wellness.

1)      71% of employers found the incentive strategy to be successful.

2)     54% of employers tied their incentives to “outcome-based” employee wellness measures, such as rewarding an employee who achieved a specific target like a BMI (body mass index) of 25.

3)      94% of employers use onsite clinical programs to measure blood pressure, BMI, glucose or a worker’s waist circumference. This allows employers to measure employee wellness constantly and keep the wellness program top of mind for employees.

The key to having a successful carrot/stick employee wellness program is to incentivize employees with carrots they find valuable. Using flexible rewards like gift cards allows employees to choose their own reward and how they want to spend it. Giving employees gift card choices for health and wellness retailers such as CVS/PharmacyGNCWhole Foods Market, or NutriSystem, allows employees to select rewards that work for them and perpetuate their healthy lifestyles. For more information on how to craft a carrot/stick employee wellness program check out this article in Forbes.

The author:

Rachel Merkin is a digital marketing professional . She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

Your Safety Training Program: Are you following the formula for success?

Monday, May 20th, 2013

The training and implementation of your safety program is set up for failure without the emphasis on one key word: participation. If you do not have the participation of the workforce you don’t have a successful safety program. This is because it can be difficult to foster enthusiasm and cooperation when training involves sitting through a 3-hour safety training video or reminders like posters of smiling faces in hard hats and goggles.

Managers understand the importance of workers safety programs and the effect it has on their organization as a whole. Take a look at the Accountability Model ProfessionalSafety published in their May 2013 edition, Near-Miss Reporting. It breaks accountability into four steps and explains how, “Accountability entails defining expectations, providing training, defining metrics and recognizing outcomes.”

Since we are in the rewards and recognition industry let’s pay extra close attention to the recognition portion of this diagram. Incentives are a powerful tool in the engagement process; the report states,

“After the announcement to all employees regarding the details of how the program would work and when it was to begin, employees showed little excitement or acknowledgment of the program. However, once rewards such as leaving early each day, special parking privileges and celebratory lunches starting happening, more crews became interested.”

Check out the full report to learn more about overcoming barriers in your safety training program and vital measurement and recognition tools to foster a long-term safety program.

The author:

Lauren McAuley is on the marketing team at GiftCard Partners. She is a recent graduate who enjoys diving head first into several aspects of the business including social media, graphic design, marketing, business development and public relations. Her passion for challenging herself keeps her trying new things every chance she gets, vegetable lasagna this week, maybe skydiving next week?

How to Motivate Employees [infographic]

Friday, May 17th, 2013

Salesforcework.com blog asks “What’s the secret to motivating employees? This infographic explains it. Hint: it isn’t  just money!” Many of GiftCard Partners’ customers are HR professionals seeking ways to engage, motivate, and incetivize employees to increase performance. They offer gift cards while coaching and building relationships and dialogue.

Source blog page & infographic here

 

how to motivate employees infographic

 

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Employee Appreciation Boosts Employee Loyalty

Thursday, May 16th, 2013

In a world where employee loyalty and engagement can sometimes be constantly on the decline, it is important for employers to show their top performing employees they appreciate and care about their efforts on a more frequent basis. Here are a few staggering statistics about employee loyalty and engagement over the last yearfrom a recent analysis of Mercer’s 2011 What’s Working survey of 2,400 U.S. employees and 30,000 employeesworldwide:

  • 33% of employees have indicated they are looking to leave their current employer, up from 23% in 2005
  • 21% of employees have indicated they are disengaged
  • Only 46% of employees indicated that they believe their pay matches their performance
  • 53% of employees are satisfied with their base pay

These numbers are worth paying attention to and should indicate to employers that it is time to step up employee appreciation programs. Giving a ‘thank you’ to employees does not have to be difficult or expensive, but does need to be meaningful and valuable to the employee receiving the recognition. Adding value and meaning will help the employer boost ROI on the appreciation incentive, and solicit the desired behavior from the employee moving forward. This will also set an example to other employees that a job well done will be rewarded in a significantand meaningful way.

An easy idea for appreciation rewards are small denomination gift cards. Gift cards are flexible for employerswith a fixed cost and offers employees a variety of choices when it comes to the retailer, merchant, restaurant, etc.. Having the flexibility to offer Nutrisystem gift cards for employees on a diet plan, Boston Market gift cardsfor the working moms and dads who juggle a busy work day with planning for family dinners, or AutoZone gift cards to the office car experts is great way to maintain a consistent cost, stay within your employee appreciation budget, while building morale and encouragement with employees. This value leads to higher retention rates and employees who are more loyal and happier at their jobs.

For more information on the importance of employee appreciation check out this article from RetailLeader.net

The author:

Rachel Merkin is a digital marketing professional . She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

The Power of Incentives in Workplace Wellness Programs to Reduce Employer Healthcare Costs

Wednesday, May 15th, 2013

Growing employer healthcare costs are forcing companies of all sizes to take a look at how wellness programs can help decrease their company’s bottom line. This SlideShare will review the growth of employee wellness programs, reward-based wellness and what works, incentives as the solution, a government update, and ROI studies from wellness programs.

Check out the SlideShare:

The Power of Incentives in Workplace Wellness Programs to Reduce Employer Healthcare Costs

from GiftCard Partners 

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Workplace Wellness In a Time of Transition

Tuesday, May 14th, 2013

Corporate health care costs are on the rise, making it more and more difficult for employers to provide healthcare benefits to employees. As the healthcare industry transitions to comply with the Affordable Care Act, more and more employers are looking to a proven solution- workplace wellness programs, to help employees control organization healthcare costs. Workplace wellness programs have, in some cases, enabled employers to continue to offer healthcare benefits to employees. Wellness programs encourage employees to set health and wellness goals for themselves and work to fulfill those goals. Goals could include weight loss, cessation of unhealthy behavior like smoking, or other biometric goals such as reaching a healthy blood pressure or cholesterol range. All of the workplace wellness goals set help mitigate risk of preventable diseases, increase overall employee health, and help control organization health costs.

By making your workforce healthier, and controlling costs, your workplace wellness program can create a unique win-win situation where employee and employer goals are different means to the same end. Since both sides are equally invested in the end goal, it should be equally easy to motivate employees to participate, as it is to get an employer to institute a program. However, for employees who need an extra incentive to participate in a workplace wellness program, using small denomination incentives as a motivation tool can be extremely effective. Incentives can include an extra afternoon to do a fitness activity, or small denomination gift cards to healthy retailers such as CVS/Pharmacy, GNC, and Whole Foods Market to help encourage employees to maintain their healthy lifestyle. Incentives should be cost efficient, and can just be a small token of support from employer to employee. Mutual respect and motivation is key to the success of workplace wellness programs, and creating the mutually successful win-win situation for both employers and employees.

For more information on creating successful workplace wellness programs check out this article from The Hill.

The author:

Rachel Merkin is a digital marketing professional . She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

Mobile Payments, a Hot Topic for Retailers Navigating Technology

Monday, May 13th, 2013

GiftCard Partners‘, CEO, Edward Shulkin, and COO, Deborah Merkin, were recently invited to the 2013 pymnts.com Innovation Project. The event brought together retailers, payments industry experts, and thought leaders in the payments industry to discuss present and future trends. The hot topic of the event: mobile payments.

“What the GCP team noticed was the overall difference in the way mobile payments and commerce are viewed by retailers when compared to the view within the payments industry,” writes GCP’s writer, Rachel Merkin, about their experience in the article, Payments Industry Identity Crisis.

To learn more about the trend of mobile payments and how it may affect the future of the payments industry, read the full article and see what topics were discussed and what the GCP team took away from the event.

The author:

Lauren McAuley is on the marketing team at GiftCard Partners. She is a recent graduate who enjoys diving head first into several aspects of the business including social media, graphic design, marketing, business development and public relations. Her passion for challenging herself keeps her trying new things every chance she gets, vegetable lasagna this week, maybe skydiving next week?