Archive for the ‘General’ Category

The Golden Rule of Employee Satisfaction

Tuesday, April 22nd, 2014

We all learned the golden rule: do unto others as you would have them do unto you. This rule (as your mother may have told you) applies in all parts of life and is particularly applicable to cases of employee satisfaction. Employee satisfaction peaks when the workforce is happen and free of negativity. Negativity can spread quickly and can often stem from employees feeling as though the organization has put support of its own interest at the expense of the workforce. If employees feel as though they are being used at the expense of the company negativity can take hold.

Ensuring your employee satisfaction means balancing organization goals with employee goals and ensuring that employees feel that their voices are heard. Mitigating negativity and motivating employees towards organizational goals is an easy and fixed-cost way to ensure employee satisfaction. Public recognition and occasional small employee rewards like small denomination gift cards to popular retailers like Boston Market, The Cheesecake Factory or Whole Foods Market is a great way to boost employee motivation and ultimately employee satisfaction.

Starbucks: Mobile Payments Pioneer

Friday, April 18th, 2014

Everyone’s walked into (and presumably grabbed a coffee from) a Starbucks at least once. In many American cities you can’t stand on a street corner without seeing that Mermaid logo somewhere in your 360 degree view. Starbucks has led the way in a lot of areas including employee compensation, employee training and consumer experience. Starbucks cares so much about consumer experience that they offer a full feedback loop with consumers and their app is so well designed that it has made them a (if not the) leader in mobile payments.

The Starbucks app combines mobile payments and their loyalty program enables them to get consumers through the line faster, reward them for repeat purchases and streamline the consumers’ checkout process. Starbucks is the mobile payments ideal, as it exists to enhance a consumers’ experience at the point of sale. Setting aggressive goals to almost double their mobile payment transaction this year is what makes Starbucks an example for mobile payments across the board.

Since consumers are so attached to their cell phones, bringing the check out process to their device is a great way to ensure the revenue potential skyrockets.

For more information on Howard Shultz’ view on mobile payments head over to Bloomberg Businessweek.

Self-Driven Employee Motivation Pays Off Big

Thursday, April 17th, 2014

On the surface hiring “selfish” employees doesn’t seem like a great idea. They can lack a “team player” mentality, can be out only for themselves and can be totally unwilling to collaborate and listen to other people’s ideas.

The counterargument to that is that “selfish” employees are highly motivated and know what they want to succeed. Knowing that an employee is self motivated allows their employer to play to their personal goals and motivate them efficiently and effectively.

Offering small denomination gift cards for reaching small goals at work, that will help them reach small milestones in their personal life are a great way to get a self-centered employee working hard and accomplishing your company goals. If you have a runner on staff training for a race a gift card to GNC might be a great way to help them stay fit. If you have a car enthusiast an AutoZone gift card may be a great way to keep them focused at work but excited to fix up the car in their garage.

Find out what your employees do outside of work and help them create a work-life balance by motivating both parts of their like. Selfish may become self-motivated before you know it.

For more information on motivating self-driven employees check out Business Management Daily.

3 Customer Loyalty Concepts You May Be Missing

Wednesday, April 16th, 2014

ID-100183869When it comes to business, retention is everything. Returning customers cost less to market to and spend more money on any given purchase. That means that building customer loyalty is one of the main keys to success. But there are a few concepts you may be missing surrounding customer loyalty.

1. In-Store Money Back

Rewarding customers with credit to your own company will both make the consumers happy, while encouraging them to keep spending at your company at the same time. REI offers it’s members 10 percent off, which they receive back in an REI credit at the end of every year.

2. Personalization and Customization

When it comes to showing customers that you care, personalization and customization are everything. The 80/20 rule says that about 80 percent of your business comes from 20 percent of your customers. It’s for this reason that it pays to go the extra mile to add a personal touch for your customers. Tesco, for example, collects data and uses it to create  segmented promotions, specific to individual consumers. These promotions are based on a customer’s buying habits and the odds of them returning again in the near future.

3. Gift Card Loyalty Programs

Gift card loyalty programs are a great way to ramp up your customer retention rates by rewarding consumers for their loyalty. At GiftCard Partners, we work with you to help reward customers with gift cards to some of the leading retailers on the market. Because of our flexibility and bulk discounts with gift cards to some of the most popular brands out there, we are one of the nation’s largest developers of B2B gift card programs.

For more information about our customer loyalty programs, visit our program page today.

Maintain Loyalty Through Self Checkups

Tuesday, April 15th, 2014

Every organization wants to maintain loyal customers and employees. How a business goes about this large task can vary in tact and effectiveness. Organizations of all kinds spend untold amounts of money on loyalty program implementation for both customers and employees. However, many organizations don’t spend the time learning the loyalty they lose, or fail to maintain. Organizations get so caught up in trying to activate loyalty programs that they often fail to check up on them and ensure that they maintain the captive audience they seek to create.

Making even small adjustments can significantly improve a customer or employee’s experience. For instance, Virgin Atlantic implemented a system to allow passengers to order food and beverages from screens at their seats. This improved a customers (often miserable) flying experience, and made the flight attendant’s job easier. Less sweeping up and down the seats to see if anyone needs anything makes the employee and the (potentially) loyal customer coming back for a more serene flying experience. Virgin tested the program and uses the data from the engagement to measure loyalty and quality of customer experience. Are you doing everything you can to measure your customer and employee experiences?

For more information on maintaining loyalty, check out this article from Maritz Motivation Solutions. 

Quick Guide to Speedway Gift Cards

Monday, April 14th, 2014

speedway_corporate_giftsAt GiftCard Partners, one of the nation’s largest developers of corporate gift card programs, we form deep rooted partnerships with our clients to help them build robust loyalty, reward or incentive programs. We offer gift cards to many of the country’s leading brands, including Speedway.

Speedway is the fourth largest gas station chain in the country, operating over 1,400 different stores. But Speedway offers more than gas. With a whole chain of convenience stores connected to the fuel stations, Speedway sells everything from snacks to important, everyday buys.

Speedway gift cards are one of our most popular brands for employee incentives, fundraising and loyalty rewards programs. From gifts to giveaways, loyalty rewards to sales promotions, everyone loves to fuel up their programs with the Speedway Corporate Gift Card Program. With our Speedway Corporate Gift Card Program, we offer you:

  • The ability to redeem the cards at any of the 1,400 locations, across 7 states.
  • The convenience of redeeming cards on everything from fuel to food to qualifying convenience items.
  • No fees or expiration dates.
  • A fast fulfillment service.
  • Bulk discounts when you buy in larger values. In other words, the more you buy, the less they cost you!

To find out more about our Speedway Corporate Gift Card Program, visit our site and fuel up your incentive, fundraising or loyalty and rewards programs today!

Quick Guide to Cheesecake Factory Gift Cards

Wednesday, April 9th, 2014

cheesecake factoryAt GiftCard Partners, we strive to provide incentive and loyalty options featuring cards to the most popular brands on the market. One of our top-selling brands is The Cheesecake Factory, a restaurant known for its delicious food, Earth-shattering cheesecake and, of course, its homey, welcoming feeling. With over 30 years as a casual dining restaurant, The Cheesecake Factory uses fresh ingredients on over 200 different recipes. Because  The Cheesecake Factory gift cards can be used at any of the restaurants, nationwide, they make for a convenient and popular reward at countless loyalty, reward or incentive programs.

At GiftCard Partners, we offer these cards to businesses of all sizes. That’s why we have two options when it comes to ordering gift cards from The Cheesecake Factory:

For small businesses…

We know how tough it can be to find reasonable prices as a smaller business. Because smaller companies sometimes miss out on discounts that larger ones get from buying in bulk, we want to make your gift card purchase as affordable and convenient as possible. That’s why we offer:

  • 10% off your order total in bonus gift cards
  • Orders of $1,000 – $5,000 qualify with a per-day maximum
  • The option of expedited shipping

For larger businesses…

We know that one of the best parts of being a big company is the great discounts you get from making large orders. We want to make sure you get the biggest bang for your buck with us too. That’s why we offer you:

  • Generous volume discounts for volume orders
  • Free two-day shipping
  • Use of the Cheesecake Factory logo and images
  • Pay by ACH
  • No order maximum on orders over $1,000

Whether your company is big or small, ordering gift cards to The Cheesecake Factory works for a variety of incentives and occasions, including, but not limited to:

  • Fundraising
  • Employee holidays, birthdays or celebrations
  • Customer loyalty, reward and incentive programs
  • Employee appreciation
  • Gift-with-purchase programs
  • And many more!

Visit our website to learn more about ordering gift cards to The Cheesecake Factory today!

Using Gift Cards to Prompt Consumer Behavior

Friday, April 4th, 2014

thGift cards are a great incentive to get employees to perform a certain behavior at a certain time, aligning your customers to advance your business goals. A great example of gift card use for mutual consumer and retailer benefit is currently being displayed by Microsoft with relation to the phase out of Windows XP. Microsoft will cease providing support and updates for the operating system next week, so the software giant is providing gift cards to any consumers who purchases a laptop running Windows 8.1 and can prove they previously had a computer running Windows XP. The gift card is good for laptops over $599 and also include a limited amount of tech support.

Windows needs consumers to phase out use of Windows XP to prevent security issues for their customers. And if you’re running a computer with Windows XP, chances are you could use a new laptop. The leverage gift cards provide solve both issues, while still offering consumers a choice in which product they upgrade to and giving them a wide time range to take advantage of the offer. How could you use gift cards to leverage your consumers’ behavior?

For more information on the Microsoft offer or to learn how to use gift cards to prompt consumer behavior check out this article from Incentive Magazine.

Employee Motivation Can’t Work Without Employee Engagement

Thursday, April 3rd, 2014

A new whitepaper is out from marketing services agency P&MM and it proves a lot of what we have previously based employee motivation initiatives on: you can’t motivate employees who aren’t engaged.

Engaging employees is the first step toward motivation them. Engage employees in their every day work by providing employees with professional development, training and the occasional fun organization activity.

  • Professional Development. Providing professional development opportunities to employees shows that you are willing to make an investment in them. Making employees the best they can be, makes their work the best it can be for your company.
  • Training. Training employees in new skills (maybe an HTML workshop, or a budget tracking workshop for younger employees) and sharpening their old ones (public speaking, Excel, or PowerPoint) is a great way to brush up everyone’s skills while improving the quality of the work your employees do.
  • The Occasional Fun Organization Activity. Everyone works better together when they can relax and unwind together. Plan a happy hour, a national “whatever” day treat (or just a treat because it’s Wednesday).

There are plenty of ways to both engage and motivate your employees. For more information on employee motivation or employee engagement head over to HR Magazine from our neighbors across the pond.

Quick Guide to Whole Foods Market Gift Cards

Wednesday, April 2nd, 2014

wfm cardsAs one of the leading developers in corporate gift card programs, GiftCard Partners offer a range of innovative options for incentive, loyalty, affinity and promotion markets. We want to help our partners build profitable and effective B2B programs by offering great deals on bulk gift cards from popular brands, including Whole Foods Market.

Many of our clients interested in boosting brand loyalty or workplace productivity choose to do so in a way that promotes health and wellness through Whole Foods Market gift cards. By rewarding recipients with a selection of some of the healthiest food on the market, you’re encouraging wellness and a healthier lifestyle.

From corporate wellness programs to fundraising thank you gifts, Whole Foods gift cards are the perfect gift or incentive for any program.

Why are the Whole Foods Market gift cards some of our most popular options?

  • They reward while simultaneously encouraging healthy eating habits.
  • Recipients can use them to shop at over 330 locations spread across the U.S.
  • The cards have no fees or expiration dates.
  • They’re available in just about any denomination you’d like, ranging from $10 to $500.
  • By choosing Whole Food Market gift cards, you’re being kind to the environment. Each card is made from 50% post-consumer waste recycled paper.

The best part for you? When you choose to order Whole Foods Market gift cards in bulk, we choose to give some very generous discounts. These discounts range, depending on annual order volume. Contact us today for more details!