An increasingly diverse and remote workforce brings many challenges to management teams when strategizing and coordinating employee programs such as employee recognition programs. Layer on that the need for employers to show their recognition of workplace diversity and appreciation for individualism, and the challenges multiply. This is why employers increasingly offer gift cards as incentives and rewards within employee recognition programs, as the recipients can redeem with their own choices.
The IGCC rounds it up well: “gift cards empower the recipient with the right to choose the item that most motivates himself or herself”. Ceridian states that 8 out of 10 employees prefer gift cards over other incentives. This preference rewards for hard work they’ve done and motivates them to keep it up. The simplicity of gift cards has also helps management deliver programs quicker and with relevance and care to the participants. There is a significant time savings in the decision making process…..another important cost savings benefit of gift cards.
Also important; purchasing gift cards in bulk offers employers volume discounts. Learn more about how gift cards are used as corporate wellness incentives, healthcare program incentives, and loyalty rewards.
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.