Once again Incentive has gathered professionals from across the motivation and engagement realm to come together and discuss the state of the incentive industry. Topics included a popular focus on retention and return on investment, the need for non-cash rewards, and a sense of what’s going on in the merchandise, gift card, and travel awards categories.
Here’s a peek at some of the discussions that went on this year in the big apple.
Motivating across all generations.
“Then we look at engagement initiatives and the multi-generational workforce that we have, we see that companies are realizing the importance of keeping their high potential, high-performing associates engaged.”
- Tina Weede, President, US Motivation
“We have to continue to figure out how to draw in and motivate and reward and engage all the people across the entire organization.”
- Tim Houlihan, Vice President, Rewards Systems, BI WORLDWIDE
The type of rewards.
“The science makes a big difference. We’ve done research on cash versus non-cash that shows, empirically, that non-cash awards will change the level of production that you get out of someone, whether it’s sales or something else.”
- Lynn Randall, Managing Member, Randall Insights; Education and Content Consultation, Incentive Research Foundation
“Here’s the difference that electronic gift cards have made to the incentive world: When it was merchandise-only, catalog recipients were told to wait four to six weeks to receive a reward. The [plastic] gift cards came into play, and it was five to seven business days. Now, we’re delivering rewards in less than an hour.”
- Dennis Borst, President & COO, Patriot Marketing Group/Foot Locker Gift Card Sales
To learn more from the roundtable, check out the full article from Incentive Magazine here.