Posts Tagged ‘corporate incentives’

Celebrate Healthcare HR Week with Healthy Gift Cards

Wednesday, February 15th, 2012

The American Society for Healthcare Human Resources Administration (ASHHRA) has designated the week of March 11-17th, 2012 as THE week to recognize HR professionals in hospitals and non-hospital organizations across the US. These professionals deal with difficult issues day in and day out, and they are the backbone of the healthcare workforce.

If you are an HR professional in the healthcare industry, lead the way and reward your colleagues with the gift they can use, like CVS and CVS SelectTM gift cards. It’s the employee gift that goes a long way to help with everyday family healthcare costs. Learn more about Healthcare HR Week!

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Attracting and Retaining High Performance Employees

Tuesday, February 14th, 2012

86% of businesses use employee recognition programs. Rewards and incentives can spur sales, improve retention and employee loyalty, and raise productivity.

The Incentive Research Foun­­dation (IRF) reports that incentives can attract and retain good employees, boost team performance by as much as 44% and increase individual productivity by an average of 22%.The right kind of recognition program can provide staggering benefits to an organization. In a recent WorldatWork survey 90% 0f businesses indicated that rewards and incentives improved length of service, 79% of respondents indicated rewards incented employees towards “above and beyond” performance, and 43% of respondents indicated that incentives led to peer to peer recognition.

This kind of data reveals that creating programs for employee rewards, recognition and incentives is a small investment that reaps significant returns. Not only keeping employees happy, but creating a work environment where the employee appreciates the company can lead to longer and more prosperous employee employer relationships. Ensuring that these rewards are properly and often communicated from the employer to the employee using different modes of communication such as a company intranet, email, bulletin boards, and the like help to remind employees constantly of the appreciation of the company for their hard work and dedication. Measuring success and gauging satisfaction of recognition and rewards programs is another important way to ensure that as an employer you keep your employees engaged in these programs is important.

Rewards do not have to be big, rewards can range from small spot rewards such as a gift card, and can extend all the way to more valuable incentives like a trip or extra time off.

For more tips on engaging employees in rewards programs that drive performance check out this Business Management Daily article.

The author:

Rachel Merkin is a recent college graduate, beginning a career in marketing and public relations. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time IN or ON the ocean as possible, beaching and boating.

Can Smartphone Apps Help Maintain a Healthier Workplace?

Monday, January 30th, 2012

People rely on their smartphones to ring alarms, retrieve all facets of communications, navigate where they’re going, and so much more! But what about navigating one of the most difficult challenges of life…changing behavior to improve one’s health? There is ZERO debate over the attractiveness and popularity of Smartphone, tablet, and computer apps to help us in our everyday life; but can they help change our behaviors, or keep our attention on our goals on a long-term basis?

One of my first experiences with a healthy-app was more than 10 years ago, on my Palm Pilot with a program that tracked the foods I ate (down to the TBSP of milk in my latte). The program allowed me to input my daily exercise, and it would tally up my healthfulness for the day, week,
month and adjust my workout accordingly to stay on track. I have to say, I was pretty good for a few years about tracking those crunches and treadmill walks to counter whatever food I ate.Although the technology became obsolete, the habits of how I make my coffee and the calorie & fat counting sticks with me to this day.

Such apps could certainly be integrated into a workplace health and wellness program. Since tracking health and wellness milestones is an

important cornerstone of any program, apps can be set up with individuals’ health and wellness goals to help employees track, in real-
time, their own success…connecting them closer to their potential incentives or rewards, like the gift cards or premium reductions. With or without a health and wellness program, workplaces can promote such apps to keep healthy behaviors on track through the workday.

Check out this Quora discussion, to find some great ideas that you can pass on to your employees, coworkers,
and teams. By supporting these technologies; you could help create a healthier workplace, one app/one person at a time.

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Show You Care AND Engage Your Program Participants with their Rewards

Wednesday, January 25th, 2012

We read a lot about gift card “breakage”. That pre-paid industry term that translates to “gift cards that have been sold but never redeemed”. Breakage is a negative term for gift card holders and it’s really not such a positive one for retailers (surprisingly). Although breakage leads to higher profit margins; retailers and merchants are NOT gaining customers or building loyalty if those gift card holders never visit the store to become a real customer.

Let’s turn this principle into an opportunity for employers, loyalty programs, and Scrip gift card programs, to communicate to their participants and engage them with your program. You know who you have given gift cards to. So, communicate with those program participants, and use that information to engage them in your program. Although many will have redeemed their gift cards, show you care and send them a reminder to use their cards…that employee, loyalty points redeemer, or the Scrip gift card buyer will thank you for the reminder.

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

5 Holiday Marketing Tips

Thursday, October 20th, 2011

Retail competition definitely intensifies during the holiday season, so it is important to make sure your business’ holiday strategy stands out.  Here are 5 quick tips from “Practical Ecommerce” to keep your strategy fresh this year.

  1. Start Campaigns Now- don’t wait until after Thanksgiving, the holiday shopping season is already half over at that point
  2. Advertise and sell on Amazon- if you don’t advertise and sell your products on Amazon someone else will
  3. Offer Gift Cards- a favorite of both givers and receivers, due to their low-risk nature
  4. Use Video- it is all about how you engage your consumer, and what is more engaging than using video to attract them?
  5. Add a ‘Gift Ideas’ landing page- get on your consumer’s thought path and it will make it easy for them to see why they need to buy your product

How are you going to spice up your strategy this holiday season? Let us know and leave us a comment.  For more information from “Practical Ecommerce” click here

The Home Depot’s Gift Card Strategy Advice

Friday, October 14th, 2011

It’s holiday corporate gift giving season and gift card promotion time, but some retailers aren’t losing track of their long term goals and strategies. Forbes.com presents The Home Depot’s advice to retailers and merchants on developing their gift card strategy, including their placement in B2B programs like corporate incentive programs, the importance of personalization, promoting eGift Cards, mobile and social channels, and more. GiftCard Partners is always proud to bring you examples of who is doing B2B gift cards right!

Read on to discover The Home Depot’s best in breed advice for gift card strategies.

Source: Forbes.com MarketShare

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Saying Thank You to Employees (and…Hang In There)

Monday, September 19th, 2011

The Prepaid Press recently published Employers Find Ways to Say ‘Thank You’ to Employees; Prepaid cards Increasing as Incentive of Choice which highlighted Young America’s recent research regarding prepaid cards (such as gift cards) gaining even more popularity amongst corporate HR incentive programs. With company-wide salary freezes and abandoned bonuses, employers are struggling more than ever to retain their best employees.

“…employers who want to retain their best employees admit they have fewer resources to do so, and many are turning to structured incentive programs, which cost less than salary increases and often result in high levels of employee productivity, positive feedback and loyalty,” said Joe Custer, president of Young America.

A few highlights of the survey findings:

  • Many holiday gift programs were cut last year, making way for more year-round incentive programs
  • 43% of employers said they would use a new prepaid card program for additional employee recognition programs
  • 48% would add prepaid cards in place of other types of employee rewards

Source: The Prepaid Press and Young America

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Study Highlights New Trends in Employee Awards – Gift Cards Favored!

Wednesday, August 10th, 2011

Incentive Research Foundation (IRF) and the Incentive Federation recently published a study that highlights gift cards as an employee reward preference over cash rewards. The study about incentive awards recognizes non-cash incentives as a way to control spending, while motivating employees and channel partners. The preliminary results of the study point out that employee cash incentive awards are averaging $732.00, which is triple the cost of non-cash awards.
“The study validates our experience and belief that the average cost of a cash award is roughly triple that of either merchandise ($206) or gift cards ($240),” according to Incentive Federation Chairman Stephen Slagle.  “The total cost of incentives is especially important in our post-recession economy, so the data points stimulated extensive discussion around the benefits of each award type,” he explained.

To read more about this study, visit IMA’s Return On Performance. Check back with us regularly; we’ll publish a link to the full study results once they are available.

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Last Week to Participate in Survey – Now Offering TWO $50 Gift Cards in our Drawing!

Monday, August 8th, 2011

This is the final week of GiftCard Partners’ summer 2011 gift card usage survey. Participate by answering all the questions (maximum of 5) and submit your corporate program, consumer promotion, fundraising, or loyalty program gift card usage success story and you’ll be eligible for our drawing for TWO $50 gift cards.

Your choices include:
-    The Children’s Place
-    Brinker (1 card for 4 great restaurants: Chili’s, The Macaroni Grill, On The Border and Maggiano’s Little Italy)
-    Charming Shoppes (1 card for 3 great fashion retailers: Fashion Bug, Lane Bryant and Catherine’s)
-    CVS/pharmacy

This survey closes on Friday August 15th, 2011. Click here to participate!

big brand corporate gift cards

4 Great Gift Cards to Select From

The author:

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.

Ramping up for Incentive “Gamification”

Wednesday, April 20th, 2011

At GiftCard Partners, we’ve been hearing a lot about how corporations are targeting gaming as a way to attract employees to workplace motivation and incentive programs. Interactive games are a fun and effective way to educate and train employees, and promote behavior changes. According to the National Training Laboratories, learners who engage with games as part of their educational process retain 75 % of the knowledge they acquire. The fun and innovative nature of games may also be key to helping companies overcome the challenges of increasing enrollment and participation in health and wellness programs, sales incentive programs, training, and workplace safety programs.

The corporate gaming tipping point may not be far off. A recent Gartner study says that by 2015, 50% of companies will embrace gamification. “Gamification gets people more engaged, helps change behaviors and stimulates innovation”, Gartner said. “The applications in business include accelerating feedback cycles by incenting users to give feedback. Gamification sets clear rules and a compelling narrative for players to feel empowered at a task. And it sets up tasks that are achievable”, says Dean Takahashi of GamesBeat.

What “prizes” or rewards are utilized for gaming? Many online or computer games include token economies (points) that can be redeemed for rewards like gift cards. Gift cards continue to hold top placement as the incentive of choice with 8 out of ten employees preferring a gift card as incentive. They hold trophy value for program participants of and their flexibility allows employees to select their own rewards, creating motivation for long term engagement with the program. Gift cards like CVS/pharmacy® and Nutrisystem® cards are integrated into health and wellness programs, fashion gift cards like Charming Shoppes (Lane Bryant®, Fashion Bug®, and Catherines®) promote professional dress in the workplace, and employers reward with Brinker gift cards (Chili’s Grill® & Bar, Romano’s Macaroni Grill®, On The Border® and Maggiano’s Little Italy®)

Inter-company social media will be a great vehicle for promoting games. Check out our blogs about how social media is being used to promote employee recognition: Social Media and Employee Recognition and More Ways to Use Social Media for Employee Recognition