The National Retail Federation has announced that this holiday season, if all goes according to plan, spending on gift cards will break all previous records. NRF predicts gift card spending will reach $31.74 billion, up 83% since gift card spending tracking began in 2003.
What does this mean? It’s simple. Gift cards are the perfect gift. They are easy for the giver, they are guaranteed to please the receiver, and the price is set. It fits the budget, and is easy. Could any holiday-shopping-crazed consumer ask for anything else? We don’t think so either.
The important thing to remember is that gift cards work for everyone. This means not just your friends and family, but anyone else you might need to give gifts too. Providing small gifts to employees at the end of the year is a great way to say thanks. It’s a small act of appreciation. It could be as simple as giving them a gift to a grocer to help curb the cost of their Thanksgiving or holiday dinner.
So, as everything starts to get crazy later this week, with presents and decorations and wrapping paper, keep it simple and everyone will be happy.