Are you prepared for total immersion into e-tail? Facts to consider if your answer is NO:

• 1 in 3 online consumers to use a tablet by 2014¹
• The purchase conversion rate is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.²
• Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.²

Although only approximately 50% of the top retailers are accepting gift cards online; we hope that advancements in buying will prompt retailers and merchants to accept their gift cards on line, in order
to capture the growing tablet shopper category. Many more retailers offer eGift Cards to consumers versus B2B, but we also hope that taking these first steps will ease retailers into offering eGift cards along with their plastic option in the B2B arena.

As a retailer, are you taking these interesting tablet user statistics into consideration?

Sources:
1.    eMarketer Digital Intelligence
2.    WSJ Online: Tablets: Ultimate Buying Machines

Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.