This is an incentive and gift card blog, but at the heart of our industry is full of interesting stories about businesses, how they start, and what makes them keep on ticking. Check out Anthony Tjan’s post on Harvard Business Review: Great Businesses Don’t Start with a Plan to learn how GiftCard Partners was started and what makes it tick. Ed Shulkin’s post (Eshukin on the blog) is a great reminder of why we are all in business. Enjoy!
Posts Tagged ‘GiftCard Partners’
GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it’s no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s.
The first quarter of 2012 included GCP’s visits to and participation in many meetings, conferences and events, including the PrePaid Expo, the InComm Partner Alliance, the South Florida Success Expo (SWFL), and the Loyalty Expo. In Q1’s trend report, we captured a pulse on 2011 B2B gift card sales results, key gift card market expansion trends for 2012, and an update on the effects of New Jersey’s gift card laws to our industry.
Are you prepared for total immersion into e-tail? Facts to consider if your answer is NO:
- 1 in 3 online consumers to use a tablet by 20141
- The purchase conversion rate is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.2
- Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.2
Although only approximately 50% of the top retailers are accepting gift cards online; we hope that advancements in buying will prompt retailers and merchants to accept their gift cards on line, in order
to capture the growing tablet shopper category. Many more retailers offer eGift Cards to consumers versus B2B, but we also hope that taking these first steps will ease retailers into offering eGift cards along with their plastic option in the B2B arena.
As a retailer, are you taking these interesting tablet user statistics into consideration?
I recently posted a response and opposing side to a story called “The Myth of Work Life Balance”, which stated that there was no such thing as this balance, that this idea is a pathetic chase and unattainable. Of course, I scathed out my side, practically offended that a woman would advocate “giving up” our journey to work-life balance; it doesn’t exist.
Honestly, I’ve felt a bit unsettled that my attempt at debunking this myth was just one mom’s personal story and perspective and not representative enough of others’ truths. However, my company meeting gives us proof otherwise.
Finding a company that allows me to work from home has allowed me to organize my life with my family my way. But it takes vision and
commitment from the top down. Read the whole Working Mother Magazine story here.