Posts Tagged ‘GiftCard Partners’

Recognized as one the Incentive Industry’s Best Suppliers

Wednesday, October 8th, 2014

incentive-platinum-partner-award-2014-for-webReaders of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine’s Platinum Partner Award.

The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year.

The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

“We are delighted to be recognized by Incentive Magazine for excellence as an industry supplier,” said Deborah Merkin and Edward Shulkin, co-CEOs, GiftCard Partners. “Our achievements are driven by our dedication to our people, clients and their success. We also appreciate being able to share our expertise within the payments industry and beyond.”

A complete list of winners appeared in INCENTIVE’s July/August 2014 issue and is featured on INCENTIVE’s website:

Read the entire press release here.

GiftCard Partners Making Work-Life Balance a Top Priority

Monday, October 6th, 2014

www-award-logo-14-winGiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance.

This prestigious award, part of the national When Work Works project administered by the Families and Work Institute (FWI) and the Society for Human Resource Management (SHRM), recognizes employers of all sizes and types in the state of Massachusetts and across the country.

“We are thrilled to receive this recognition for our exemplary workplace practices,” said Edward Shulkin, co-CEO of GiftCard Partners. “The commonality within GiftCard Partners is the shared vision of developing and maintaining a work-life balance. Employees are given the flexibility to create a schedule that works for them, the company, and in many cases, their families and still enable them to be active participants in team projects focused on individual and company goals,” states fellow co-CEO, Deborah Merkin.

The award is the result of a rigorous assessment. Worksites must first qualify in the top 20% of the country based on a nationally representative sample of employers. Two-thirds of the evaluation of applicants comes from an employee survey. Applicants are evaluated on six research-based ingredients of an effective workplace: opportunities for learning; a culture of trust; work-life fit; supervisor support for work success; autonomy; and satisfaction with earnings, benefits and opportunities for advancement — all factors associated with employee health, well-being, and engagement.

“The When Work Works Award recognizes organizations that foster a culture of workplace flexibility and effectiveness, which gives them a competitive advantage. Their practices set them apart from other organizations,” – Lisa Horn, director of SHRM’s Workplace Flexibility Initiative.

Read the entire press release here.

Getting to the HEART of Business

Monday, June 4th, 2012

This is an incentive and gift card blog, but at the heart of our industry is full of interesting stories about businesses, how they start, and what makes them keep on ticking. Check out Anthony Tjan’s post on Harvard Business Review: Great Businesses Don’t Start with a Plan to learn how GiftCard Partners was started and what makes it tick. Ed Shulkin’s post (Eshukin on the blog) is a great reminder of why we are all in business. Enjoy!

GCP Launches Facebook Presence

Wednesday, May 16th, 2012

GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it’s no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s.

Check GCP’s Facebook page for ideas you can use to reward with gift cards, in bulk.

GCP’s Q1 2012 Gift Card Industry Trend Report is Here!

Monday, April 23rd, 2012

The first quarter of 2012 included GCP’s visits to and participation in many meetings, conferences and events, including the PrePaid Expo, the InComm Partner Alliance, the South Florida Success Expo (SWFL), and the Loyalty Expo. In Q1’s trend report, we captured a pulse on 2011 B2B gift card sales results, key gift card market expansion trends for 2012, and an update on the effects of New Jersey’s gift card laws to our industry.

Read the full B2B Gift Card Trend Report here.




Are Retailers & Merchants Ready for the Tablet eCommerce Phenomenon?

Tuesday, November 22nd, 2011

Are you prepared for total immersion into e-tail? Facts to consider if your answer is NO:

  • 1 in 3 online consumers to use a tablet by 20141
  • The purchase conversion rate is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.2
  • Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.2

Although only approximately 50% of the top retailers are accepting gift cards online; we hope that advancements in buying will prompt retailers and merchants to accept their gift cards on line, in order
to capture the growing tablet shopper category. Many more retailers offer eGift Cards to consumers versus B2B, but we also hope that taking these first steps will ease retailers into offering eGift cards along with their plastic option in the B2B arena.

As a retailer, are you taking these interesting tablet user statistics into consideration?

1.    eMarketer Digital Intelligence
2.    WSJ Online: Tablets: Ultimate Buying Machines

GiftCard Partners is Published in Working Mother Magazine Online

Friday, August 5th, 2011

I recently posted a response and opposing side to a story called “The Myth of Work Life Balance”, which stated that there was no such thing as this balance, that this idea is a pathetic chase and unattainable. Of course, I scathed out my side, practically offended that a woman would advocate “giving up” our journey to work-life balance; it doesn’t exist.

Honestly, I’ve felt a bit unsettled that my attempt at debunking this myth was just one mom’s personal story and perspective and not representative enough of others’ truths. However, my company meeting gives us proof otherwise.

Working Mother Magazine logo

Working Mother Magazine Online

Finding a company that allows me to work from home has allowed me to organize my life with my family my way. But it takes vision and

commitment from the top down. Read the whole Working Mother Magazine story here.