This is an incentive and gift card blog, but at the heart of our industry is full of interesting stories about businesses, how they start, and what makes them keep on ticking. Check out Anthony Tjan’s post on Harvard Business Review: Great Businesses Don’t Start with a Plan to learn how GiftCard Partners was started and what makes it tick. Ed Shulkin’s post (Eshukin on the blog) is a great reminder of why we are all in business. Enjoy!The author:
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.