As we see a rise in the number of employee health and wellness initiatives from employers around the country, we see a unique trend growing alongside: digital health. Digital health programs help facilitate employee health and wellness programs and provide a streamlined easy delivery method for employers to carry out their health and wellness programs. With a majority of employers offering some kind wellness program, 22% of that population using some kind of gaming to leverage those initiatives, digital health companies are finding a market for their unique products.
Digital health companies help streamline the tracking of employee progress, can help foster friendly competition when needed, and prominently provide a seamless way to offer rewards for the 79% of employers offering health and wellness programs who incorporate a reward or incentive into their program to motivate employees. Digital health companies also offer a variety of implementations, from mobile apps, internal dashboards only employees have access to, and stand-alone interfaces where employees can sign in and track progress. For employers, these applications bring relief and automation to track employee progress, rather than having to track each participants progress and give rewards at the appropriate time, digital health products can often automatically deliver a bonus, or an e-gift card to a healthy lifestyle retailer like GNC, Whole Foods Market, or NutriSystem. These rewards keep employees motivated and on track towards their long term health and wellness goals, which helps organizations control their healthcare costs.
Rachel Merkin is a digital marketing professional . She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.