Posts Tagged ‘plastic gift cards’

eGift Cards: On the Rise, But How are They Perceived by B2B Buyers?

Wednesday, November 2nd, 2011

eGift and mobile gift cards are a popular topic as excitement grows around digital technologies. CreditCards.com reports that one half of the major gift card brands that offer eGift cards only started offering them this year. Retailers and merchants are ramping up to take advantage of growing mobile and tablet buying segments, as they are quickly becoming some of the most valuable online shoppers.

Interestingly, when GCP recently surveyed B2B gift card buyers; we found that the B2B market still prefers to purchase physical plastic cards over

do you prefer egift cards or plastic

GCP's Survey Finds Plastic Most Favorable

digital. 86.5% of B2B gift card buyers surveyed are still more comfortable with traditional plastic. We know that trophy value plays a part in the B2B buyers’ strategy, but perhaps eGift cards are still somewhat too mystical for buyers.

CreditCards.com breaks it down simply and clearly with 3 Digital Gift Card Varieties

  • Email gifting is the most widespread, accounting for about 95% of the digital gifting market, recipients receiving the gift card in their
  • Mobile gifting lets consumers use a smartphone app to send a gift card or have a gift card sent to a mobile
  • Social gifting lets consumers send gift cards via social media sites. For example, Amazon.com lets customers send friends gift cards by posting the cards on their Facebook walls. CashStar’s CEO David Stone states that “Social gifting is growing at a rate of about 400 percent”

Are you ready to buy digital or are you still a fan of plastic? Why or Why NOT? Click here for the full CreditCards.com E-gift cards take center stage story

Source: CreditCards.com

The Sky is NOT Falling on Plastic Gift Cards

Monday, September 26th, 2011

With all the hub bub about prepaid technologies like mobile wallets, mCerts and virtual gift cards, Ben Jackson from Mercator Advisory Group, offers us his calming and factual perspective in “The future form of closed-loop gift cards – Reports of plastic’s demise are greatly exaggerated”.

Ben examines 3 great lessons of history to temper the overstated destiny of plastic gift cards and advises “that new technologies do not always completely distance old ones”. The history lessons offer great perspective that “There will always be a place for plastic, but (the) day will soon arrive where virtual cards and mobile cards will be a necessary part of every issuer’s prepaid strategy. The task for issuers is to figure out what needs each form factor fills and tailor their program to make each work towards the best results”, states Jackson.

This is great advice for issuers, retailers and merchants as they look to grow their businesses with diversity versus alienating parties via the next big technology.

Source: Payments Journal, Mercator Perspectives