Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift:
- 28.6% plan to give newlyweds a gift card to a home improvement store this summer, which is a higher percentage than spa/leisure, restaurant, retailer or online gift cards
- 73.2% prefer to give a retail gift card when giving a gift from a group of people
- 50.9% like GIVING retail gift cards because they are convenient, and 64.3% like they can be assured the recipient will be able to purchase what they prefer
- 84.6% like RECEIVING retail gift cards because they can purchase what they want
Check out more findings from the survey here.
Gift cards are a great tool for a large number of programs, from employee motivation, customer loyalty, sales incentives, and much more. And that’s not even the best news. Gift cards are a popular choice for gift card recipients, offering the flexibility and convenience that cash just lacks, but using gift cards can also save an organization money. GCP’s top retail and merchant gift card brands offer volume discounts so buying AND saving can be a stress-free process.
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